Peter, J. Paul, author
Consumer behavior & Marketing Strategy : perilaku konsumen dan strategi pemasaran
Erlangga, 2014
 Buku Teks
Schiffman, Leon G., author
Consumer behavior
Pearson Education International, 2004
 Buku Teks
Engel, James F., author
Consumer behavior
Chicago Dryden Press, 1990
 Buku Teks
Raden Adityatama Adriyadi, author
Peran pemasaran global pada perilaku konsumen = The role of global marketing on consumer behavior
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
 UI - Makalah dan Kertas Kerja
Asseal, Henry
Cosumer behavior and marketing action
Kent Publishing Company, 1984
 Buku Teks
<<   2 3 4   >>