See Allo

Schiffman, Leon G., author

Consumer behavior

Pearson Education, Inc., 2007

Buku Teks

Peter, J. Paul, author

Consumer behavior : perilaku konsumen dan strategi pemasaran; Jilid 1

Erlangga , 1999

Buku Teks

Ryandra Arya Kharisma, author

Analisis preferensi konsumen terhadap multiatribut produk film : studi kasus: konsumen pengunjung bioskop Cinema XXI =Analysis of consumer preferences for motion picture attributes : case study: Cinema XXI Moviegoers

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi (Membership)

Cut Nisa Amalia Sofyan, author

Analisis sikap terhadap merek inti dan persepsi kesesuaian konsumen dalam mempengaruhi minat beli terhadap perluasan merek : studi kasus KFC Coffee terhadap remaja di Jakarta = Analysis the influence of attitude toward core brand and consumer perception on purchase intention towards brand extension : case study about KFC COFFEE for youth in Jakarta

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi (Membership)

Peter, J. Paul, author

Consumer behavior : perilaku konsumen dan strategi pemasaran

Erlangga, 2000

Buku Teks

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