Sethna, Beheruz N.
Research maethods in marketing and management /Baheruz N Sethna
Tata McGraw-Hill, 1984
 Buku Teks
Howard, John A., author
Marketing management : analysis and decision / John A. Howard
Richard D. Irwin, 1962
 Buku Teks
Kotler, Philip, author
Marketing management
[publisher not identified], [date of publication not identified]
 Buku Teks
Kotler, Philip, author
Marketing management
Prentice-Hall, 2000
 Buku Teks
Wilson, Mike, author
The management of marketing
Gower Publishing, 1985
 Buku Teks
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