Seminar on segmentation and typology: techniques and applications to marketing problems
ESOMAR, 1972
 Buku Teks
Gandhi, J.C.
Marketing : a managerial introduction / J. C. Gandhi
McGraw-Hill Publishing Company, 1995
 Buku Teks
Bingham, Frank G., author
Business marketing
NTC/Contemporary Publishing Group, 2001
 Buku Teks
Robinson, Patrick J.
Industrial buying and creative marketing / Patrick J. Robinson, Charles W. Faris, Yoram Wind
Allyn & Bacon, Inc., 1967
 Buku Teks
Perreault, William D., author
Basic marketing : a global-managerial approach
Irwin McGraw-Hill, 1999
 Buku Teks
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