White, Roderick, author
Advertising
McGraww-Hill , 2000
 Buku Teks
Advertising
by John S. Wright ... [et.al.]
McGraw-Hill, 1977
 Buku Teks
Bogart, Leo, author
Strategy in advertising : matching media and messages to markets and motivations
NTC Businnes Book, 1990
 Buku Teks
Sissors, Jack Z.
Advertising media planning / Jack Z. Sissors, Lincoln Bumba
NTC Businness Books, 1993
 Buku Teks
Andalusia Martha Novaline, author
Pemilihan media periklanan dengan metode grey theory = The selection of advertising media using grey theory method
Fakultas Teknik Universitas Indonesia, 2012
 UI - Skripsi (Open)
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