Bovee, Courtland L., author
Contemporary advertising
Richard D. Irwin, 1989
 Buku Teks
Dyer, Gillian
Advertising as communication
Routledge, 1996
 Buku Teks
Lwin, May, author
Clueless in advertising
Bhuana Ilmu Populer, 2005
 Buku Teks
Advertising theory
Shelly Rodgers and Esther Thorson
Routledge, 2012
 Buku Teks
Arens, William F., author
Contemporary advertising
Irwin /McGraw-Hill, 1999
 Buku Teks
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