Sandage, C.H.
The promise of advertising / S.H. Sandage
Richard D. Irwin, 1961
Buku Teks
Wells, William D., author
Advertising : principles and practice
Prentice-Hall, 2000
Buku Teks
Gomez, Julita R.
Advertising / Julita R. Gomez
National Book Store, 1986
Buku Teks
Sutherland, Max, author
Advertising and the mind of the consumer
PPM, 2004
Buku Teks
Forceville, Charles
Pictorial methaphore in advertising
Routledge, 1996
Buku Teks
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