Winardi, author
Promosi dan reklame
Mandar Maju, 1992
 Buku Teks
Wells, William D., author
Advertising
Prentice-Hall, 2000
 Buku Teks
Sutherland, Max, author
Advertising and the mind of the consumer
PPM, 2004
 Buku Teks
Sissors, Jack Z
Advertising media planning
NTC Businness Books, 1993
 Buku Teks
Sadjiman Ebdi Sanyoto, author
Metode perancangan komunikasi visual periklanan : metode perancangan dengan sistem modul praktis, belajar endiri tanpa pembimbing
Dimensi Press, 2006
 Buku Teks
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