Haryo Prabowo Sigit Purwanto, author
Bagaimana Perceived Value Dapat Mempengaruhi Continuance Intention Dari Produk Co-Branded Streetwear Fashion Di Indonesia = How Does Perceived Value impact Continuance Intention Of Co-Branded Streetwear Fashion Goods In Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis (Membership)
Ariesa Mardiani, author
Faktor-faktor yang mempengaruhi purchase intention pakaian bermerek asing pada remaja berusia 17-24 tahun = Factors affecting purchase intention toward foreign brand apparel among 17-24 years old young adults
2014
 UI - Skripsi (Membership)
Analisis pengaruh brand personality dan self congruity terhadap purchase decision (studi kasus : iklan choose beautiful dove) = Analysis of brand personality and self congruity towards purchase decision (case study: choose beautiful dove ad)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Rahmani Shadrina, author
Peranan identifikasi pelanggan terhadap merek dalam membangun Brand Relationship : studi kasus Mac Cosmetics = The role of customer brand identification in building Brand Relationships : case study Mac Cosmetics
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Skripsi (Membership)
Hottogu, Misha, author
Analisis pengaruh sosial dari Brand Community : studi kasus Komunitas BMW Car Club of Indonesia = The social influence of brand community : case study BMW Car Club of Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
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