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Gisella Liati, author

Pengaruh event involvement pada online event terhadap brand loyalty dengan event emotions, event attitude, dan brand attitude sebagai variabel mediasi = Effect of event involvement in online event towards brand loyalty with event emotions, event attitude and brand attitude as mediating variable

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Skripsi (Membership)

Annisa Nabila Kusuma Wardhani, author

Brand Equity Measurement and Assessment of the Brand "Spotify" = Pengukuran Ekuitas Merek dan Penilaian Merek “Spotify”

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Makalah dan Kertas Kerja

Gina Fairuz Hardiyanti, author

Kegiatan komunikasi pemasaran terpadu dan ekuitas merek the Body Shop Indonesia = Integrated marketing communications and brand equity of the Body Shop Indonesia

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017

UI - Makalah dan Kertas Kerja

Dora Pristina, author

Pengaruh diskonfirmasi ekspektasi pelanggan terhadap kesetiaan merek: suatu analisis terhadap pasar kendaraan jenis multi fungsi (multi purpose vehicle)

Universitas Indonesia, 2003

UI - Tesis (Membership)

Michela Monica Setiawan, author

Pengaruh Celebrity Endorsement terhadap Repurchase Intention melalui Consumer Perception of Quality dan Brand Loyalty sebagai Mediator Pada Komunitas ReVeluv Dalam Brand Azarine Cosmetic Di Jabodetabek = The Influence of Celebrity Endorsement on Repurchase Intention through Consumer Perception of Quality and Brand Loyalty as Mediators in the ReVeluv Community for Azarine Cosmetic Brand in Jabodetabek

Fakultas Ilmu Administrasi Universitas Indonesia, 2024

UI - Skripsi Membership

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