Yeremia Geoffrey Rasoen, author
Analisis pengaruh higher-order factor brand love & high quality dan konsekuensinya (loyalty/word of mouth/resistance to negative information): studi pada konsumen Filosofi Kopi Melawai Jakarta = Analysis of the influence of higher-order brand love & high quality and its consequences (loyalty/word of mouth/resistence to negative information): a study of the consumer of Filosopi Kopi Melawai Jakarta
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Sinta Ramani, author
Pengaruh kepercayaan terhadap Consumer-Generated Media (CGM) dan efeknya kepada brand loyalty: studi kasus: website dan aplikasi zomato = The influence of trust on Consumer-Generated Media (CGM) and its impact to brand loyalty: study case: zomato website and application
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Desta Dauri Rasyid, author
Pengaruh brand personality terhadap word of mouth melalui brand loyalty: studi pada pengguna iPhone di Jakarta dan Depok = The effect of brand personality on word of mouth through brand loyalty: case study on consumer iPhone in Jakarta and Depok
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Finta Masudah Azani, author
Pengaruh brand value, brand satisfaction, brand reliability, dan brand intentions terhadap brand loyalty generasi Y sebagai pemilik ponsel pintar di Indonesia = The influence of brand value, brand satisfaction, brand reliability, and brand intentions on brand loyalty of Generation Y as the owner of smart phones in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Rois Amrullah Malik, author
Analisis strategi pemasaran online dan proses branding produk perawatan kulit pria melalui konsep marketing funnel = Analysis of online marketing strategy and branding process for men's skin care products through the marketing funnel concept
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Makalah dan Kertas Kerja
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