Citra Hasna Paramita, author
Pengaruh brand image terhadap kesediaan konsumen membayar harga premium pada produk air minum dalam kemasan aqua = The effect of brand image on consumer willingness to pay price premium in the aqua bottled water product
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis Membership
Luthfia Puspitasari, author
Pengaruh country of origin dan need for uniqueness terhadap sikap dan niat membeli produk kosmetik = The influence of country of origin and need for uniqueness on attitudes and intention to purchase cosmetic product
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis (Membership)
Suryo Utomo, author
Pengaruh Country of Origin Image terhadap pembentukan Brand Equity dalam produk otomotif : studi kasus Bajaj Auto Indonesia = The effect of Country of Origin Image on the formation of Brand Equity in automotive product : case study Bajaj Auto Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Skripsi (Membership)
Chrisna Budi Pamungkas, author
Pengaruh Country of Origin Image, Product Knowledge and Product Involvement terhadap intensi pencarian informasi dan intensi pembelian : studi pada smartphone merek Samsung di Universitas Indonesia = The effect of Country of Origin Image, Product Knowledge and Product Involvement on information search intention and purchase intention : study of Samsung smartphone in Universitas Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Anggun Dian Puspita, author
Analisis pengaruh citra toko (store image) terhadap ekuitas merek toko (store brand equity) pada produk elektronik Carrefour bermerek Bluesky : studi kasus konsumen Carrefour yang berdomisili di wilayah Jakarta = Analysis of the store image influence towards the store brand equity for bluesky branded electronic product of carrefour : case study the Carrefour consumer domicilied in Jakarta
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
<<   4 5 6   >>