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Amalia Winne Sulistya, author

Pengaruh etnosentrisme, country image dan pengetahuan subjektif konsumen dalam memprediksi minat untuk membeli produk skincare korea = The effect of ethnocentrism, country image and consumer subjective knowledge in predicting intention on purchasing korean skincare products.

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020

UI - Skripsi (Membership)

Kyung Min Lee, author

Pengaruh Country of Origin Image, Perceived Brand Prestige dan Perceived Product Quality terhadap Purchase Intention pada Konsumen Produk Perawatan Kulit Wajah Korea di Indonesia dengan Consumer Ethnocentrism sebagai Variabel Moderasi = The impact of country of origin image, perceived brand prestige, perceived product quality to Korean facial skincare product consumer's purchase intention in Indonesia with consumer ethnocentrism as a moderating variable

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021

UI - Tesis (Membership)

Heri Kurniawan, author

Pengaruh Animosity dan Allocentrism terhadap Consumer Ethnocentrism dalam Membentuk Minat Beli Konsumen: Studi Kasus pada Konsumen Jabodetabek dalam Membeli Produk asal Malaysia = The Effects of Animosity and Allocentrism on Consumer Ethnocentrism in Forming Consumer Willingness to Purchase: Case Study on Jabodetaek Consumer in Purchasing Malaysian Product

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Skripsi (Membership)

Rizki Aulia Syahrizal, author

The influence of logo design on country image and willingness to visit: a study on Asean tourism = Pengaruh desain logo terhadap citra negara dan keinginan berkunjung: penelitian terhadap pariwisata Asean

2016

UI - Skripsi (Membership)

Nony Rizpriharet Destami, author

Analisa persepsi konsumen terhadap atribut dan negara asal produk pakaian kerja di Jakarta (studi analisis G2000 dan the executive) = The analysis of consumer perceptions for work wear apparel attributes and country of origin in Jakarta analysis study of G2000 and the executive)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2010

UI - Tesis (Open)

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