edited by George Zinkhan
American Marketing Association, 2000
Buku Teks
Fink, Arlene, author
Sage, 2010
Buku Teks
Arlene, Fink, author
Sage, 2014
Buku Teks
Copeland, Richard W., author
Macmillan, 1970
Buku Teks
Blumberg, Herbert H.
[Springer, Springer], 2012
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