Forceville, Charles
Pictorial methaphore in advertising
Routledge, 1996
 Buku Teks
Reichert, Gene
Advertising / by Gene Reichert
Alexander Hamilton Institute, 1972
 Buku Teks
Moriarty, Sandra E. (Sandra Ernst), author
Creative advertising theory and practice
Prentice Hall International, 1991
 Buku Teks
St John, Maggie Jo
Advertising and the promotion industry
Prentice Hall ELT, 1994
 Buku Teks
Intensive advertising course 1977
Berita Buana, 1977
 Buku Teks
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