White, Roderick, author
Advertising : what it is and how to do it
McGraw-Hill, 1980
 Buku Teks
White, Roderick, author
Advertising : what it is and how to do it
McGraw-Hill, 1993
 Buku Teks
Slamet Liana Rahmasari, author
Pengaruh advertising invasiveness terhadap advertising avoidance pada iklan Instagram = The influence of advertising invasiveness on advertising avoidance on Instagram ads
Fakultas Ekonomi dan Bisinis Universitas Indonesia, 2022
 UI - Tesis (Membership)
Caples, John, author
Tested advertising methods
Prentice-Hall, 1974
 Buku Teks
Lane, Ronald W., author
Kleppner's advertising procedure
Pearson Prentice-Hall, 2008
 Buku Teks
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