Harris, Ralph
Advertising in a free society / Ralph Harris and Arthur Seldon
Institute of Economic Affairs, 1959
 Buku Teks
Sandage, C.H.
Advertising : theory and practice / by C.H. Sandage and Vernon Fryburger
Richard D. Irwin, 1960
 Buku Teks
Vardar, Nukhet
Global advertising: rhyme or reason / Nukhet Vardar
Paul Chapman, 1992
 Buku Teks
Lowe, Brett William
Seni menggunakan dan meningkatkan periklanan yang efektif(Clever advertising)
Elex Media Komputindo, 1996
 Buku Teks
Sutherland, Max, author
Advertising and the mind of the consumer: what works, what doesn't, and why
Allen and Unwin, 2000
 Buku Teks
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