Lewis, Herschell Gordon
How to make your advertising twice as effective at half the cost
Prentice-Hall, 1986
 Buku Teks
Sissors, Jack Z.
Advertising media planning / Jack Z. Sissors, Lincoln Bumba
NTC Businness Books, 1993
 Buku Teks
A. Adji Watono, author
Advertising that makes money : my life, my way, my blood
Gramedia Pustaka Utama, 2008
 Buku Teks
Hofsoos, Emil
What management should know about : industrial advertising / Emil Hofsoos
Gulf Publishing Company, 1970
 Buku Teks
Proyek strategi iklan Sunbeam = Strategic advertising project Sunbeam
[Fakultas Ekonomi dan Bisnis Universitas Indonesia, ], 2013
 UI - Makalah dan Kertas Kerja
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