Oky Pratama, author
Kesesuaian "branding Manhattan of Asia" dan identitas Kota Tua Jakarta = Conformity between place branding and the identity of Old Town Jakarta
2017
 UI - Skripsi (Membership)
Feby Rahmawati, author
City brand image Jakarta : persepsi penduduk dan wisatawan = Jakarta's city brand image citizens and tourists perception
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis (Membership)
Kotler, Philip, author
Marketing asian places : attracting investment, industry, and tourism to cities, states and nations
John Wiley & Sons, Inc, 2000
 Buku Teks
Aaker, David A., author
Strategic market management
John Wiley & Sons, 1984
 Buku Teks
Kerin, Roger A., author
Strategic marketing problems
Prentice Hall international, 2001
 Buku Teks
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