Adidharma D. Sasanasurya, author
Key success factors dan competitive advantage dari perusahaan farmasi dalam memasarkan produk ethical dengan menggunakan global marketing strategy : studi kasus Nexium (esomeprazole) PT. AstraZeneca Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2004
 UI - Tesis (Membership)
Whiteley, Richard
Customer centered growth: 5 proven strategies for building competitive advantage / Richard Whiteley
Addison-Wesley Publishing, 1996
 Buku Teks
Gamble, John E., author
Essentials of strategic management : the quest for competitive advantage
McGraw-Hill, 2013
 Buku Teks
Warren, Kim
Competitive strategy dynamics / Kim Warren.
John Wiley & Sons, 2002
 Buku Teks
Porter, Michael E., author
Competitive strategy : techniques for analyzing industries and competitors
Free Press, 1980
 Buku Teks
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