Aaker, David A., author
John Wiley & Sons, 1998
Buku Teks
Cravens, David W., author
Erlangga, 1998
Buku Teks
Hitt, Michael A., author
Erlangga, 1997
Buku Teks
Hitt, Michael A., author
Salemba Empat, 2002
Buku Teks
Wigati, author
Fakultas Teknik Universitas Indonesia, 2004
UI - Tesis (Membership)