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Istiati Dyah Annastriana Sitorukmi, author

Penerapan Strategi Word of Mouth dan Co-Marketing Pengelola Gedung Pewayangan Kautaman Jakarta dalam Upaya Memperkuat Brand Image = Implementation of Word of Mouth and Co-Marketing Strategy for Management of Gedung Pewayangan Kautaman Jakarta in an Effort to Strengthen Brand Image

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023

UI - Tesis Membership

Intan Cahyaning, author

Pengaruh komunikasi mulut-ke-mulut pada media elektronik terhadap minat beli konsumen (studi pada online review elevenia.com) = The effect of electronic word of mouth toward purchase intention (study on online review elevenia.com)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Skripsi (Membership)

Ahmad Firdaus, author

Pengaruh Brand Equity terhadap Repurchase Intention dan Word of Mouth dengan Country of Origin dan Product Type sebagai variabel moderasi pada pengguna Merek Nike di Jabodetabek = The effects of Brand Equity on Repurchase intention and Word-of-Mouth with Country of Origin and Product Type as moderation variables on users of The Nike Brand in Jabodetabek

Fakultas Ilmu Administrasi Universitas Indonesia, 2023

UI - Skripsi (Membership)

Richwan Muhamad Ericska, author

Pengaruh E-wom di Media Sosial Facebook terhadap Brand Image dan Purchase Intention: Studi Kasus terhadap Smartphone Oppo = The Influence of Electronic Word of Mouth in Social Media Facebook on Brand Image and Purchase Intention for Oppo Smartphone

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020

UI - Skripsi (Membership)

Anzil Sifa Fauziah, author

Analisis pengaruh kualitas integrasi saluran melalui omnichannel retailing terhadap customer engagement serta implikasinya pada repurchase intention dan positive word-of-mouth = Analysis the effect of channel integration quality through omnichannel retailing on customer engagement and its implications in repurchase intention and positive word-of-mouth

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Skripsi (Membership)

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