Sastia Yunanta Putri, author
Pengaruh experiential marketing terhadap customer word of mouth: studi pada Ikea Alam Sutera = The effect of experiential marketing on customer word of mouth: case of Ikea Alam Sutera
2017
 UI - Skripsi Membership
Peranginangin, Gerha Jayamala, author
Pengaruh electronic word-of-mouth ewom terhadap brand attitude dan purchase intention pada beauty box Indonesia = The effect of electronic word of mouth ewom on brand attitude and purchase intention case study beauty box Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis (Membership)
Mohamad Ario Susanto, author
Analisis pengaruh dimensi electronic word of mouth (intensitas, pendapat positif, pendapat negatif, konten terhadap keputusan pembelian remaja (objek penelitian: es krim aice) = Analysis the effect of electronic of word of mouth dimensions intensity, content, positive valence, negative valence towards teens in purchase intention (research object: aice ice cream) / Mohamad Ario Susanto
2018
 UI - Tesis (Membership)
Silverman, George, author
The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
Amacom, 2011
 Buku Teks
Silverman, George, author
The secrets of word-of-mouth marketing: how to trigger exponential sales through runaway word of mouth
American Management Association, 2001
 eBooks
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