Earlene Vinsensia, author
How Influencer Works? Peran Persepsi Nilai Produk sebagai Mediator antara Kredibilitas Influencer Instagram dan Intensi Membeli = How Influencer Works? The Role of Product Perceived Value as Mediator between Instagram Influencer Credibility and Purchase Intention
Fakultas Psikologi Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Susan Natalia, author
Pengaruh green marketing dan perceived innovation terhadap intensi membeli green product: studi kasus lampu LED Panasonic = The impact of green marketing and perceived innovation on purchase intention for green product: the case study of Panasonic LED lamp
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Sigit Priyono, author
Pengaruh brand origin dan product usage experience terhadap persepsi kualitas dan minat beli produk musik = The influence of brand origin and product usage experience towards perceived quality and purchase intention of music products
2016
 UI - Tesis (Membership)
Dhiajeng Hesti Prameswara, author
Pengaruh negative celebrity publicity dan celebrity identification terhadap intensi membeli produk perawatan wajah dan tubuh = The effect of negative celebrity publicity and celebrity identification toward purchase intention in face and body products
2017
 UI - Skripsi (Membership)
Rahadia Utami, author
Analisis pengaruh Product Placement Samsung Galaxy SIII pada serial drama korea "To The Beautiful You" terhadap sikap konsumen dan intensi untuk membeli produk = Analysis the influence of Samsung Galaxy SIII product placement toward consumer's attitude and purchase intention of product / Rahadia Utami
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
<<   2 3 4   >>