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Ani Indiani, author

Pengenalan khalayak pembaca majalah terhadap iklan (studi gambar iklan rokok pada majalah tempo periode bulan Desember 1986-bulan Februari 1987)

1987

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Faatih Natasha Putri, author

Analisa model destination branding image terhadap tourist future behavior studi kasus: Kota Solo sebagai destinasi Pariwisata Indonesia = Analysis of destination branding image model toward tourist future future behavior case: study Solo as Indonesia Tourism destination

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

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Lubis, Mawar Winona, author

Pengaruh Human Brand Identity dan Branding Communication terhadap Brand Image dan Brand Love Selebritas = Effect of Human Brand Identity and Brand Communication towards Brand Image and Brand Love of Celebrities

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Tesis (Membership)

Anggara Pranaspati, author

Analisis pengaruh creativity, clarity, humour dan surprise dalam guerrilla marketing terhadap intensi word of mouth dengan credibility sebagai mediasi: studi kasus pada PT Grab Taxi Indonesia = The role of creativity clarity humour and credibility in guerilla marketing towards word of mouth intention with credibility as mediating variable: study case on PT Grab Taxi Indonesia

2017

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Alan Gumilar, author

Analisis pengaruh belanja iklan dan konsentrasi pasar terhadap nilai perusahaan di sektor consumer goods yang terdaftar pada bursa efek Indonesia = Analysis of effect of advertising spending and market concentration on firm value in consumer goods sector listed on Indonesia stock exchange

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017

UI - Tesis (Membership)

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