Lovelock, Christopher H., author
Marketing challenges : cases and exercises
McGraw-Hill, 1985
 Buku Teks
Rapp, Stan, author
Beyond maxi marketing the new power of caring and dasing
McGraw-Hill , 1994
 Buku Teks
Ari Satriyo Wibowo, 1964-
Bermain dengan persepsi : 36 kasus pemasaran asli Indonesia / Ari Satriyo Wibowo, Ventura Elisawati, Hermawan Kartajaya
Elex Media Komputindo, 1996
 Buku Teks
Studi kasus pemasaran internasional
Departemen Perdagangan RI., 1995
 Buku Teks
Cravens, David W., author
Strategic marketing management cases
McGraw-Hill Irwin, 2002
 Buku Teks
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