Lovelock, Christopher H., author
Marketing challenges : cases abd exercises
McGraww-Hill, 1993
 Buku Teks
MacNamee, Brian
The marketing casebase : short examples of marketing practice / Brian MacNamee and Ray McDonnell
Routledge, 1995
 Buku Teks
Stanton, William J., author
Fundamentals of marketing
McGraw-Hill, 1984
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Kotler, Philip, author
Principles of Marketing /​ Philip Kotler, Gary Armstrong
Pearson, 2014
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Swayne, Linda E., author
Cases in strategic marketing
Prentice-Hall International, 1989
 Buku Teks
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