Fahima Irfani Rodhiya, author
Bagaimana mengubah potential user menjadi user pengaruh variasi elemen electronic word of mouth positif terhadap intensi menggunakan bus Transjakarta = How to turn potential user into user the effect of positive electronic word of mouth element variation on intention to use Transjakarta bus
Fakultas Psikologi Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Istiati Dyah Annastriana Sitorukmi, author
Penerapan Strategi Word of Mouth dan Co-Marketing Pengelola Gedung Pewayangan Kautaman Jakarta dalam Upaya Memperkuat Brand Image = Implementation of Word of Mouth and Co-Marketing Strategy for Management of Gedung Pewayangan Kautaman Jakarta in an Effort to Strengthen Brand Image
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tesis Membership
Neng Sindi Dewi Rosmiati, author
Analisis pengaruh destination image terhadap word of mouth wisatawan nusantara di Kota Batu, Jawa Timur = Analysis of the effectiveness of destination image on domestic tourist word of mouth in Kota Batu, Jawa Timur
2019
 UI - Skripsi (Membership)
Mutiara Khairunnisa, author
Analisis faktor yang memengaruhi word-of-mouth behaviour di industri restoran: studi kasus Restoran Ojju = Factors influencing word of mouth behaviour in the restaurant industry: case study Ojju Restaurant
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Ahmad Firdaus, author
Pengaruh Brand Equity terhadap Repurchase Intention dan Word of Mouth dengan Country of Origin dan Product Type sebagai variabel moderasi pada pengguna Merek Nike di Jabodetabek = The effects of Brand Equity on Repurchase intention and Word-of-Mouth with Country of Origin and Product Type as moderation variables on users of The Nike Brand in Jabodetabek
Fakultas Ilmu Administrasi Universitas Indonesia, 2023
 UI - Skripsi (Membership)
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