Silverman, George, author
The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
Amacom, 2011
 Buku Teks
Silverman, George, author
The secrets of word-of-mouth marketing: how to trigger exponential sales through runaway word of mouth
American Management Association, 2001
 eBooks
Erik, author
Pengaruh variasi elemen electronic word-of-mouth positif terhadap intensi menggunakan bus Transjakarta pada potential user: citra merek sebagai moderator = Effect of variations element electronic word-of-mouth positive of intention by bus Transjakarta on potential: users brand image as moderator
Fakultas Psikologi Universitas Indonesia, 2015
 UI - Tesis (Membership)
Si Agung Candra Arum Sari Dewi, author
Pengaruh Electronic Word Of Mouth, Persepsi Risiko, dan Citra Destinasi Terhadap Niat Berkunjung Ke Pulau Bali Pasca Pandemi COVID-19 = The Effect of Electronic word of mouth (eWOM), Perceived Risk, Destination Image on Visit Intention to Bali Island Post COVID-19
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tesis (Membership)
Fahima Irfani Rodhiya, author
Bagaimana mengubah potential user menjadi user pengaruh variasi elemen electronic word of mouth positif terhadap intensi menggunakan bus Transjakarta = How to turn potential user into user the effect of positive electronic word of mouth element variation on intention to use Transjakarta bus
Fakultas Psikologi Universitas Indonesia, 2016
 UI - Skripsi (Membership)
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