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Aulia Rizka Destiana, author

Pengaruh Atribut Intrinsik dan Ekstrinsik pada Produk Makanan Bersertifikat Halal terhadap Niat Pembelian Konsumen = Impact of Intrinsic and Extrinsic Attributes on Halal Certified Food Products on Consumer Purchase Intentions

Sekolah Kajian Stratejik Dan Global Universitas Indonesia, 2021

UI - Tesis (Membership)

Siti Yuniati Rahmania, author

Pengaruh Fitur Pemasaran Media Sosial Terhadap Keputusan Pembelian Dan Peran Brand Trust Sebagai Variabel Mediasi: Studi Pada Pengguna Skincare Pria “Kahf” Di Jabodetabek = Impact Of Social Media Marketing Features On Consumer's Purchase Decision & Brand Trust As A Mediator: Study On Male's Skincare Product Kahf User In Jabodetabek

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Skripsi (Membership)

Dhitami Astialinda, author

Perilaku konsumen dalam berbelanja online (studi kasus produk fashion) = Consumer behavior on online purchasing (case study fashion product)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Skripsi (Membership)

Dina Uliana, author

Pengaruh inovasi produk terhadap purchase intention : studi pada Starbucks VIA = The effect of product innovation toward purchase intention : case study Starbucks VIA

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012

UI - Skripsi Open

Mila Rachmania, author

Pengaruh perceived fit, tipe produk, dan brand familiarity terhadap consumer purchase intention dalam konteks caused related marketing = Impact of perceived fit, type of product and brand familiarity towards consumer purchase intention in caused related marketing context / Mila Rachmania

2019

UI - Tesis (Membership)

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