Giovanni Dyosa, author
Analisis pengaruh perceived usefulness, perceived ease of use, brand image, dan attitude towards using terhadap purchase intention perangkat Apple watch = The influence of perceived usefulness perceived ease of use brand image and attitude towards using on purchase intention of Apple watch
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Nadya Tasya Saraswati, author
Analysis of the impact of electronic word of mouth (EWOM) and brand awareness on purchase intention with the mediating role of brand image: a case study of online transportation in Indonesia = Analisa terhadap pengaruh electronic word of mouth (EWOM) dan brand awareness terhadap purchase intention dengan brand image sebagai mediator: studi kasus transportasi online di Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Kartika Anggraeni Sudiono Putri, author
Pengaruh visual merchandising dan store image terhadap customers purchase intention di Ikea Indonesia = The effect of visual merchandising and store image on customers purchase intention at Ikea Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Tesis (Membership)
Tri Rahmawati, author
Analisis Pengaruh Discount Framing Terhadap Brand Reputation dan Brand Image pada Purchase Intention dan Actual Behaviour Dalam Melakukan Pembelian Makanan Secara Online Melalui Fitur Layanan GoFood Pada Masyarakat Jabodetabek = Analysis the Effect of Discount Framing on Brand Reputation and Brand Image on Purchase Intention and Actual Behavior in Buying Food by Online Through GoFood Service Feature in Jabodetabek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Carissa Lorens Marchia Raharja, author
Peran perceived risks pada milenial terhadap niat pembelian online di travel agent pada masa pandemi Covid-19 = The role of perceived risks on millennials on online purchase intention at travel agencies during the Covid-19 pandemic
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Tesis (Membership)
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