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Kyung Min Lee, author

Pengaruh Country of Origin Image, Perceived Brand Prestige dan Perceived Product Quality terhadap Purchase Intention pada Konsumen Produk Perawatan Kulit Wajah Korea di Indonesia dengan Consumer Ethnocentrism sebagai Variabel Moderasi = The impact of country of origin image, perceived brand prestige, perceived product quality to Korean facial skincare product consumer's purchase intention in Indonesia with consumer ethnocentrism as a moderating variable

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021

UI - Tesis (Membership)

X`tyna Martha, author

Pengaruh store image dan store brand price image terhadap store brand purchase intention studi kasus: Private Brand Carrefour = The effects of store image and store brand price image on store brand purchase intention study on Private Brand Carrefour

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi (Membership)

Astika Mara Nur Fatima, author

Brand produk fesyen dan selebgram endorsement (kesesuaian identitas, pemosisian dan citra brand pada toko daring jilbab Miracholecct) = Fashion product brands and selebgram endorsement (suitability of brand identity, brand positioning and brand image at Miracholecct Veil online store)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019

UI - Skripsi (Membership)

Edyna Ayu Qousersha, author

Pengaruh store image terhadap purchase intention produk private label: studi pada Sephora Kota Kasablanka = The influence of store image towards purchase intention of private label product: a study on Sephora Kota Kasablanka

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Skripsi (Membership)

Gilang Adimulya, author

Analisa pengaruh price discount terhadap store image dan purchase intention produk smartphone Studi Kasus: Produk Samsung Galaxy pada Okeshop = Analysis of the price dicount towards the store image and purchase intention for smarthphone product Case Study L Samsung Galaxy production Okeshop.

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi (Membership)

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