Dani Maulana, author
Pengaruh mediasi flow pada hubungan pengaruh website atmospheric terhadap online purchase intention dan website satisfaction agen perjalanan online kerangka stimulus organism response = Mediation influence of flow on influencing relationship of website atmospheric to online purchase intention and website satisfaction of online travel agent stimulus organism response framework
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Tesis (Membership)
Syifa Haryanti Khairunnisa, author
Short brand story: company-generated atau consumer-generated? pengaruh jenis short brand story terhadap intensi membeli produk FMCG = Short Brand Story: Company-generated or Consumer-generated? Effects of Types of Short Brand Stories on Purchase Intention FMCG Products
Fakultas Psikologi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Cindy Yunitasari, author
Perancangan strategi pemasaran berdasarkan faktor-faktor yang memengaruhi niat beli voucer hotel melalui situs online travel agent = Designing marketing strategy based on factors affecting purchase intention of hotel voucher through online travel agents website
Fakultas Teknik Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Mutiara Kamila Athiyya,author
Pengaruh influencer marketing terhadap purchase intention (studi pada Akun Instagram Ayudia Bing Slamet dengan Brand Thenblank di Jabodetabek) = The effect of influencer marketing on purchase intention (study case on Ayudia Bing Slamet Instagram account with Brand Thenblank in Jabodetabek)
Fakultas Ilmu Admnistrasi Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Sheilla Ananda Berliana, author
Dampak publisitas negatif terhadap consumer attribution, brand equity, dan purchase intention: studi kasus terhadap Garuda Indonesia = The Impact of negative publicity on consumer attribution, brand equity, and purchase intention: the case study of Garuda Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi (Membership)
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