Wikrama Suryawardhana, author
Pengaruh customer-brand relationship dengan brand loyalty dan word of mouth: studi pada merek Zara di Indonesia = The influence of customer brand relationship towards brand loyalty and word of mouth: study cases Zara in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Aris Subagio, author
Pengaruh Electronic Word of Mouth (eWOM) melalui Ekuitas Merek terhadap Minat Pembelian : Studi Pada Pemasaran Pendidikan Tinggi = The Influence of Electronic Word of Mouth (eWOM) through Brand Equity on Purchase Intentions : Study on Higher Education Marketing
2019
 UI - Tesis (Membership)
Artini Rachman, author
Analisis pengaruh brand attachment pada strategi pemasaran word of mouth untuk perusahaan B2B telekomunikasi di Indonesia : studi Lintasarta, Telkom, XL = Analysis on the impact of brand attachment as word of mouth marketing strategy for B2B telecommunications companies in Indonesia : study Lintasarta, Telkom, XL
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Yeremia Geoffrey Rasoen, author
Analisis pengaruh higher-order factor brand love & high quality dan konsekuensinya (loyalty/word of mouth/resistance to negative information): studi pada konsumen Filosofi Kopi Melawai Jakarta = Analysis of the influence of higher-order brand love & high quality and its consequences (loyalty/word of mouth/resistence to negative information): a study of the consumer of Filosopi Kopi Melawai Jakarta
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Dinul Fikri Anchan, author
Pengaruh Bauran Pemasaran Terhadap Pembentukan Word of Mouth pada Produk-Produk Education First di PT Adyaeduka Dinamika (English First) = The impact of marketing mix on the creation of word of mouth through on education first products at PT. Adyaeduka Dinamika (english first)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2011
 UI - Tesis (Open)
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