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Zilla Rehuel Lanterani, author

Pengaruh perceived social media marketing activities terhadap consumer based brand equity dengan brand experience sebagai variabel mediasi dan co-creation behaviour sebagai variabel moderasi: studi pada pengikut Instagram Shopee Indonesia di Jakarta = The effect of perceived social media marketing activities on consumer-based brand equity with brand Experience as Mediation Variables and Co- Creation behaviour as moderation variables: studies on followers of Shopee Indonesia's Instagram in Jakarta

Fakultas Ilmu Administrasi Universitas Indonesia, 2021

UI - Skripsi (Membership)

Anita Ratnayanti, author

Eksplorasi cluster khalayak berdasarkan faktor psikografis dan hubunganya dengan brand loyalty pada majalah anak (kasus Majalah Bobo) = People cluster exploration based on psychographic factor and its relations with brand loyalty in children magazine (case: Bobo Magazine)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2006

UI - Tesis (Membership)

Sijabat, Eunike Natalia Marsaulina, author

Anteseden brand loyalty dalam perilaku pembelian kosmetik = Antecedences of brand loyalty on cosmetic buying behavior

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Tesis (Membership)

M. Widya Putri, author

Analisis pengaruh customer's perceived value terhadap minat beli ulang produk fashion pakaian H&M saat berwisata ke luar negeri = Analysis on the influence of customer's perceived value on repurchase intention of apparel fashion product of H&M while travelling abroad

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Skripsi (Membership)

Irma Fitriyani, author

Analisis pengaruh brand placement acceptance dan brand recall terhadap preference intention to purchase dan loyalty (studi kasus : film cinta brontosaurus) = Analysis of effect of brand placement acceptance and brand recall on preference intention to purchase and loyalty (case study cinta brontosaurus movies)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tesis (Membership)

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