Ofalyn Octarya Sitepu, author
Pengaruh psychological sense of brand community terhadap brand commitment dan brand loyalty dengan pendekatan social identity theory = The effect of psychological sense of brand community on brand commitment and brand loyalty with social identity theory approach
2020
 UI - Tesis (Membership)
Andrea Kirana Anggreni, author
Analisis Pengaruh SNS Brand Community Experience dan Community Commitment terhadap Brand Attitude dan Repurchase Intention. Studi Kasus: BTS Twitter Brand Community = The Impact of SNS Brand Community Experience and Community Commitment towards Brand Attitude and Repurchase Intention. Case Study: BTS Twitter Brand Community
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Sheren Shusmita, author
Pengaruh Self-Congruity terhadap brand loyalty : studi kasus pada konsumen brand minuman cokelat 'MILO' = The impact of Self-Congruity to brand loyalty : a study on 'MILO' consumers
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Dian Sophia Ulfa, author
Pengaruh komunitas merek online terhadap keterlibatan pelanggan, serta pengaruh keterlibatan pelanggan dan loyalitas komunitas terhadap loyalitas merek pada komunitas MI Fans Indonesia = The influence of online brand community on customer engagement, as well as the influence of customer engagement and community loyalty on brand loyalty in MI Fans Indonesia community
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Tesis (Membership)
Johan Wahyudi, author
Analisis Strategi Pemasaran Game DotA 2 Dalam Upaya Membangun Brand Loyalty Melalui Turnamen The International = Analysis of DotA 2's Marketing Strategy As A Vehicle to Build Brand Loyalty Through "The International" Tournament
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja
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