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Axton Trixie, author

Pengaruh Pemasaran Sensorik dan Brand Experience Terhadap Brand Loyalty Pada Industri Jam Tangan Mewah = The Influence of Sensory Marketing and Brand Experience Towards Brand Loyalty in Luxury Watchmaking

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Tesis (Membership)

Anneke Puspa Calliandra, author

Pengaruh brand personality terhadap brand loyalty melalui customer satisfaction (studi pada : mahasiswa FISIP UI pengguna blackberry

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012

UI - Skripsi (Open)

Achmad Arif Maulana, author

Pengaruh brand community terhadap brand loyalty Piaggio vespa matik pada komunitas scooterfixed = The influence of brand community on brand loyalty Piaggio vespa matic on scooterfixed community

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017

UI - Skripsi (Membership)

Yazid Romain Muta'al Arrasuli, author

Analisis Pengaruh Efek Endorsement Selebritas, Keterikatan Merek Terhadap Loyalitas Merek Pada Pelanggan Geoff Max Di Jakarta = Analysis of the effect of celebrity endorsement, brand engagement to brand loyalty on Geoff Max customers in Jakarta

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi (Membership)

Gisella Liati, author

Pengaruh event involvement pada online event terhadap brand loyalty dengan event emotions, event attitude, dan brand attitude sebagai variabel mediasi = Effect of event involvement in online event towards brand loyalty with event emotions, event attitude and brand attitude as mediating variable

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Skripsi (Membership)

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