Boyd, Harper W., Jr., author
Marketing management : a strategic approach with a global orientation
Irwin, 1995
 Buku Teks
Majaro, Simon, author
International marketing : a strategic approach to world markets
George Allen & Uniwin, 1982
 Buku Teks
Cox, Eli P.
Marketing research : information for decision making/Eli P.Cox III
N.Y. Harper & Row c. , 1979
 Buku Teks
Marcus, Burton H.
Marketing analysis and decision making / Burton H. Marcus, Edward M. Tauber
Brown, 1979
 Buku Teks
Maani, Kambiz E., author
Multi-stakeholder decision making for complex problems : a systems thinking approach with cases
World Scientific, 2017
 Buku Teks
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