Keegan, Warren J., author
Manajemen pemasaran global jilid 2 = Global marketing management
Prenhallindo , 1996
 Buku Teks
Boyd, Harper W., Jr., author
Marketing management : a strategic approach with a global orientation
Irwin, 1995
 Buku Teks
Hermawan Kartajaya, 1947-, author
Marketing plus 2000 : siasat memenangkan persaingan global
Gramedia Pustaka Utama , 1996
 Buku Teks
El-Gohary, Hatem, author
Emerging research on Islamic marketing and tourism in the global economy
Business Science Reference, cop, 2015
 Buku Teks
Gregory, James R., author
Branding across borders : a guide to global brand marketing
McGraw-Hill, 2001
 Buku Teks
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