Hermawan Kartajaya, 1947-, author
Marketing plus 2000 siasat memenangkan persaingan global
Jakarta : Gramedia, 1998
 Buku Referensi
Johansson, Johny K., author
Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson
McGraw-Hill Irwin, 2003
 Buku Teks
Toyne, Brian
Global marketing management : a strategic perspective / Brian Toyne, Peter G.P. Walters
Allyn and Bacon, 1989
 Buku Teks
Temporal, Paul
Islamic branding and marketing: creating a global Islamic business / Paul Temporal
John Wiley & Sons, 2011
 Buku Teks
Evans, W. Douglas, author
Social marketing research for global public health: methods and technologies
Oxford University Press, 2016
 eBooks
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