Hermawan Kartajaya, 1947-, author
Jakarta : Gramedia, 1998
Buku Referensi
Johansson, Johny K., author
McGraw-Hill Irwin, 2003
Buku Teks
Toyne, Brian
Allyn and Bacon, 1989
Buku Teks
Temporal, Paul
John Wiley & Sons, 2011
Buku Teks
Evans, W. Douglas, author
Oxford University Press, 2016
eBooks