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Dita Sari Suwandi, author

Pengaruh Pengalaman Merek terhadap Loyalitas Merek melalui Kegemaran Merek, Hubungan diri dengan Merek dan Afeksi Merek sebagai Variabel Mediasi pada Konsumen Perawatan Kulit Avoskin di Jabodetabek = The Influence of Brand Experience on Brand Loyalty through Brand Passion, Self-Brand Connection, and Brand Affection as Mediation Variables towards Consumers of Avoskin in Jabodetabek

Fakultas Ilmu Administrasi Universitas Indonesia, 2021

UI - Skripsi (Membership)

Karima Dhiya Dharanathi, author

Analisis pengaruh ideal self-congruence dan emotional brand attachment terhadap perilaku konsumen: compulsive buying, brand loyalty, dan external trash-talking: studi pada produk-produk fashion = The impact of ideal self-congruence and emotional brand attachment toward consumer's behavior: compulsive buying, brand loyalty, and external trash-talking: study on fashion products

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Skripsi (Membership)

Nindya Kinanti, author

Pengaruh Perceived Brand Value terhadap Brand Loyalty pada Sustainable Brand dan Conventional Brand = The Influence of Perceived Brand Value on Brand Loyalty for Sustainable and Conventional Brand.

Fakultas Ekonomi dan Bisnis Universitas Indonesia , 2020

UI - Tesis (Membership)

Gilang Budiman, author

Pengaruh self congruity with sponsored event dengan customer involvement dan customer awareness sebagai moderating variables terhadap brand loyalty

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009

UI - Skripsi (Open)

Tiffany Felicia, author

Pengaruh Ekuitas Merek Terhadap Pengambilan Keputusan Restrukturisasi dan Performa Perusahaan Pasca Restrukturisasi pada Emerging Countries di Asia = The Influence of Brand Equity Towards Corporate Restructuring and Performance of Restructured Firms of Asiaâs Emerging Countries

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020

UI - Tesis (Membership)

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