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Eigent Maulana, author

Analisis pengaruh brand experience brand satisfaction dan brand trust terhadap brand loyalty studi kasus blitzmegaplex grand Indonesia = Analysis influence of brand experience brand satisfaction and brand trust toward brand loyalty case study blitzmegaplex grand Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Skripsi Membership

Fathia Humayro Hamidah, author

Analisis Pengaruh Psychological Empowerment Pada Brand Community Commitmnet Dalam Membangun Loyalitas Konsumen Terhadap Merek: Studi Kasus Pada Social Media Brand Community Instagram Buttonscarves (BSLADY) = Analysis of the Effect of Psychological Empowerment on Brand Community Commitment in Building Consumer Loyalty to Brands: A Case Study on Social Media Brand Community Instagram Buttonscarves (BSLady)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi Membership

Analisis pengaruh brand personality dan self congruity terhadap purchase decision (studi kasus : iklan choose beautiful dove) = Analysis of brand personality and self congruity towards purchase decision (case study: choose beautiful dove ad)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Makalah dan Kertas Kerja

Muthia Fathona Rosidi, author

Pengaruh brand experience terhadap brand loyalty melalui brand satisfaction: studi pada brand H&M = The influence of brand experience on brand loyalty through brand satisfaction on H&M brands

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018

UI - Skripsi (Membership)

Axton Trixie, author

Pengaruh Pemasaran Sensorik dan Brand Experience Terhadap Brand Loyalty Pada Industri Jam Tangan Mewah = The Influence of Sensory Marketing and Brand Experience Towards Brand Loyalty in Luxury Watchmaking

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Tesis (Membership)

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