Putri Ayu Lestari, author
Analisis strategi In-Store Merchandising dalam mempengaruhi perilaku pembelian : Studi terhadap brand kosmetik Etude House Indonesia = Analysis of In-Store Merchandising strategy in influencing buying behavior : A Study on cosmetic brand Etude House Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Makalah dan Kertas Kerja
Seifa Ghania Setiabudhi, author
Analisis pengaruh brand gender terhadap consumer based brand equity dengan peranan brand love & brand engagement pada digital wallet melalui sosial media Instagram = Analysis brand gender to consumer based brand equity the mediating roll of brand love & brand engagement on digital wallet through sosial media Instagram
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Hariyo Tri Sedewo, author
Pengaruh outcome quality, interaction quality dan peer-to-peer quality terhadap customer satisfaction dan customer loyalty pada industri kedai kopi = The effect of outcome quality, interaction quality and peer-to-peer quality towards customer satisfaction and customer loyalty in the coffee shops industry
Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Wikrama Suryawardhana, author
Pengaruh customer-brand relationship dengan brand loyalty dan word of mouth: studi pada merek Zara di Indonesia = The influence of customer brand relationship towards brand loyalty and word of mouth: study cases Zara in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Fidyah Hanan Maulani, author
Analisis pengaruh perceived social media marketing activities terhadap brand loyalty efek mediasi brand dan value consciousness. Studi kasus: smartphone Samsung = The influence of perceived social media marketing activities on brand loyalty the mediation effect of brand and value consciousness.Case study: Samsung smartphone
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
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