Yunita Fitriyani, author
Persepsi konsumen terhadap kegiatan promosi penjualan (kupon potong harga) studi pada dunia fantasi - Ancol
2008
 UI - Skripsi (Open)
Herzaky Mahendra Putra, author
Dampak dari variabel sales promotion dan variabel channel of distributions terhadap attitude toward brand dan purchase intention studi kasus dancow calcium plus = The effect of sales promotion variable premium sampling channel of distributions supermarket hypermarket variable to attitude toward brand and purchase intention dancow calcium plus case study / Herzaky Mahendra Putra
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis (Membership)
Merancang program promosi penjualan yang efektif
 Artikel Jurnal
Spitzer, Harry, author
Inside retail sales promotion and advertising / Harry Spitzer, F. Richard Schwartz
Harper & Row, 1982
 Buku Teks
Cummins, Julian
Sales promotion: how to create and implement campaigns that really work / Julian Cummins
Universal Book Stall, 1991
 Buku Teks
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