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Zilla Rehuel Lanterani, author

Pengaruh perceived social media marketing activities terhadap consumer based brand equity dengan brand experience sebagai variabel mediasi dan co-creation behaviour sebagai variabel moderasi: studi pada pengikut Instagram Shopee Indonesia di Jakarta = The effect of perceived social media marketing activities on consumer-based brand equity with brand Experience as Mediation Variables and Co- Creation behaviour as moderation variables: studies on followers of Shopee Indonesia's Instagram in Jakarta

Fakultas Ilmu Administrasi Universitas Indonesia, 2021

UI - Skripsi (Membership)

Hafizh Ibba'Hisyam, author

Pengaruh perceived social media marketing activities terhadap brand loyalty melalui brand dan value consciousness pada konsumen Erigo Apparel di Jakarta = The effect of perceived social media marketing activities on brand loyalty through brand and value consciousness on Erigo Apparel consumer in Jakarta

Fakultas Ilmu Administrasi Universitas Indonesia, 2022

UI - Skripsi (Membership)

Novita Indar Pratama, author

Pengaruh social media marketing activities terhadap brand equity dan customer response: studi pada Instagram Bittersweet by Najla = The effect of social media marketing activities on brand equity and customer response: study on Bittersweet by Najla's Instagram

Fakultas Ilmu Administrasi Universitas Indonesia, 2021

UI - Skripsi (Membership)

Audrie Diandra Satvika, author

Pengaruh persepsi kepribadian merek terhadap preferensi merek, sikap loyalitas merek, dan perilaku word-of-mouth : studi kasus Restoran Pizza Hut = The effects of brand personality perceptions toward brand preference, attitudinal brand loyalty, and word-of-mouth behavior : case study Pizza Hut Restaurant

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi (Membership)

Indrie Mutiasari, author

Analisis Brand Personality dan Implementasinya dalam Strategi Pemasaran Digital Wall?s Magnum di Indonesia = Brand Personality Analysis and It's Implementation on Wall's Magnum Digital Marketing Strategy in Indonesia

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Makalah dan Kertas Kerja

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