Akwila Romauli, author
Analisis pengaruh destination personality and self-congruity terhadap behavioral intentions wisatawan lokal Kepulauan Seribu = Analysis of the influence of destination personality and self congruity towards behavioral intentions amongst local tourists Seribu Islands / Akwila Romauli
2016
 UI - Tesis (Membership)
Anwar Hasyim, author
Pengaruh Self-Congruity dan Virtual Interactivity melalui Live Streaming pada Brand Equity dari Online Influencer dan Purchase Intention Pengguna Tiktok Indonesia = The Impact of Self-Congruity and Virtual Interactivity through Live Streaming on Online Influencer’s Brand Equity and Purchase Intention of Indonesian TikTok Users
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Fawzy Fachrurozy Sujana, author
Analisa pengaruh self-image congruity dan bentuk identifikasi terhadap purchase intention produk karakter berlisensi studi kasus: produk figurine hatsune miku = The influence of self image congruity and forms of identification on consumers purchase intention toward character licensed merchandise case hatsune miku figurine product
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Sheren Shusmita, author
Pengaruh Self-Congruity terhadap brand loyalty : studi kasus pada konsumen brand minuman cokelat 'MILO' = The impact of Self-Congruity to brand loyalty : a study on 'MILO' consumers
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Patricia Michelle Alvernia Adam, author
Analyzing the impact of retail brand personality and self-congruity on store loyalty: the moderating effect of gender, study case: fast fashion industry in greater area of Jakarta = Menganalisis dampak retail brand personality dan self-congruity pada store loyalty : efek moderasi dari gender, studi kasus: industri fast fashion di Jabodetabek /Patricia Michelle Alvernia Adam
2014
 UI - Skripsi (Membership)
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