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Catherina Intan Nugraheni, author

Pengaruh customer engagement dalam media sosial terhadap kepercayaan merek (studi pada Facebook Sunsilk Indonesia)

Universitas Indonesia, 2012

UI - Skripsi (Open)

M. Nursyaadillah, author

Analisis pengaruh social media instagram advertising terhadap purchase intention pada generasi milenial di Jakarta, Banten, dan Jawa Barat = Analysis of the influence of social media instagram advertising against the purchase intention on the millennial generation in Jakarta, Banten, and West Java

Fakultas Ilmu Administrasi Universitas Indonesia, 2019

UI - Skripsi (Membership)

Sponder, Marshall, author

Social media analytics : effective tools for building, interpreting, and using metrics

McGraw-Hill, 2012

Buku Teks

Qualman, Erik, author

Socialnomics : how social media transforms the way we live and do business

Wiley, 2009

Buku Teks

Zarella, Dan, author

The social media marketing book : sukses berbisnis lewat facebook, twitter, you tube, myspace, flickr, digg, reddit, yelp, second life, stumbleUpon, Linkedln, blog, dan media-media sosial lainnya

Serambi Ilmu Semesta, 2011

Buku Teks

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