Ummu Thoybah, author
Pengaruh Social Media Marketing Activities Terhadap Brand Equity pada Merek Kosmetik Lokal: Peran Mediasi dari Brand Love dan Brand Trust = The Impact of Social Media Marketing Activities on Brand Equity on Local Beauty Brand: The Mediating Role of Brand Love and Brand Trust
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Sibarani, Rosabelle, author
Pengaruh eWOM di jejaring sosial terhadap intensi pembelian konsumen. Studi kasus: intensi pembelian wanita pada produk kosmetik = The influence of eWOM in social media on consumers purchase intentions. Case study: women's purchase intention on cosmetic products
2017
 UI - Skripsi (Membership)
Kerpen, Dave, author
Likeable social media: how to delight your customers, create an irresistible brand, and be generally amazing on facebook: and other social networks: updated with new sections on Pinterest, Instagram, Google+ and lots more!
McGraw-Hill, 2011
 Buku Teks
Retno Adiati Ramadhani, author
The Effect of Perceived Usefulness, Perceived Ease of Use, Compatibility, Facilitating Conditions and Cost in Social Media Marketing and The Impact towards SMES in Indonesia = Pengaruh Perceived Usefulness, Perceived Ease of Use, Compatibility, Facilitating Conditions, dan Cost dalam Pemasaran Media Sosial dan Dampaknya terhadap Bisnis Kecil dan Menengah di Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Anggia Paramitha Putri, author
Toksisitas Kecanduan Media Sosial terhadap Generasi Remaja Indonesia = The Toxicity of Social Media Addiction towards The Youth Generation in Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja