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Sigit Priyono, author

Pengaruh brand origin dan product usage experience terhadap persepsi kualitas dan minat beli produk musik = The influence of brand origin and product usage experience towards perceived quality and purchase intention of music products

2016

UI - Tesis (Membership)

Retno Putriaji, author

Pengaruh daya tarik rasa takut dan humor pada iklan terhadap intensi membeli helm = The impact of fear and humor appeal on advertising towards helmet purchase intention

2018

UI - Skripsi (Membership)

Febianca Heridani, author

Preferensi merek produk perawatan rambut studi mengenai preferensi merek dalam perspektif pengalaman konsumen tresemme = Brand preference in hair care products a case study of brand preference in the perspective of tresemme consumers experience

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Makalah dan Kertas Kerja

Pulungan, Annisa Indrasari, author

Perilaku konsumen terhadap obat herbal dan obat konvensional: sebuah studi ketakutan, penghindaran penyakit dan kultur = Consumer's attitude towards herbal and conventional medicine: the study of fear disease avoidance and culture

2016

UI - Skripsi (Membership)

Siti Nur Azizah Fermana Putri, author

Fear of missing out: pengaruh star power terhadap keputusan pembelian (studi kasus: brand street Boba) = Fear of missing out: star power influence towards purchase intention (case study: brand street Boba)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020

UI - Makalah dan Kertas Kerja

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