Desiany Rahmina, author
Pengaruh emoji pada pelayanan konsumen terhadap intensi membeli dengan afek positif sebagai mediator = The impact of emoji on customer service setting towards purchase intention with positive affect as mediator.
Fakultas Psikologi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Ksatria Rizki Riza, author
Pengaruh brand awareness terhadap purchase intention: studi perbandingan pada layanan transportasi ojek online Go-jek dan Grabbike = Analysis of the relationship between brand awareness and purchase intention: comparison study on Go-jek's and Grabbike's potential customer
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Panggabean, Ririn Novita, author
Pengaruh Karakteristik Influencer Terhadap Loyalty to Influencer, Product Attitude, dan Purchase Intention = The Effect of Influencer Characteristics on Loyalty to Influencer, Product Attitude, and Purchase Intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Tesis (Membership)
Nainggolan, Foreman Lois Alberto, author
Analisis new product purchase intention masyarakat terhadap produk rokok baru = Analysis on the new product purchase intention of the society towards new cigarette products
2017
 UI - Tesis (Membership)
Silvy Noviana, author
Analisa pengaruh jenis produk, jenis iklan dan jenis kelamin terhadap attitude toward advertising dan attitude toward brand serta dampaknya bagi purchase intention = Analysis of the effect of product advertising and gender on attitude toward advertising and attitude toward brand and their impacts on purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
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